Success Story

Sampler

10/27/2016
Sampler is an end-to-end digital product sampling platform that helps brands get their product samples into the right hands, and with clear ROI.

Samples are a great way for brands to interest consumers in buying their products, but determining the ROI is difficult when samples are handed out randomly. Marie Chevrier recognized this inefficiency while working in marketing and founded Sampler in 2013 to create a technological solution. 

Sampler is an end-to-end digital product sampling platform that helps brands get their product samples into the right hands quickly, effectively and with clear ROI. Brands like Kimberly-Clark, L'Oréal and Mondelez are using Sampler’s technology to move their product sampling online and effectively distribute samples to their target audience, all while seeing direct ROI on their campaign.

OCE’s SmartStart support helped Sampler hire a CTO-in-residence and meet key milestones in the company’s first two years. Sampler is used by over 200 brands in 20 countries. The start-up expects to distribute five million samples through its program in the next year.

Return on Innovation

  • Sampler has 17 full-time employees, with operations in Toronto, New York and the U.K.
  • Has raised over $1.5 million in follow-on investment to date

OCE©2016 Last updated 10/2016